It is commonplace for consumers to purchase gift cards as a present, especially for special occasions or the holidays. Threat actors seek to exploit this common task in gift card scams. For example, threat actors initiate fraudulent requests by spoofing a known or trusted person—such as a person in leadership or a position of authority within an organization, a friend, or a loved one—to make the request appear more legitimate. They also create a sense of urgency with a fake story or emergency to convince the recipient to act quickly without verifying. These fraudulent requests may be sent through email, SMS text messages, and social media platforms.